Don’t Get Canceled: How To Overcome GenAI Consumer Backlash
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their...
View ArticleBalancing Personalization & Optimization In Commerce Search
Learn how to balance customer expectations and business needs with commerce search.
View ArticleAnnouncing The Winners Of Forrester’s Coveted B2B Return On Integration...
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North...
View ArticleAdtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit...
View ArticleIt’s Time For Sales Leaders To Coach Sellers Like Athletes
Sales managers now have the visibility needed to coach sellers beyond the basics.
View ArticleWhat’s Lurking In Your Sales Culture?
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
View ArticleGenAI beschleunigt die Transformation Ihres agilen Wissensmanagements
Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuerte Abläufe und...
View ArticleLatest Proposed Federal Privacy Law Faces Favorable Winds
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
View ArticleSolve The AI Trust Dilemma At CX Summit EMEA
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
View ArticleDesigning B2B Operating Models for Customer-Obsessed Growth
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer...
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